Foreign Finance And Derivatives Markets - 944 Words

Influenced by my, who has invested in the capital market for nearly twenty years, I have targeted investment banking as my preferred career goal. I studied Finance as an exchange student at Imperial College Business School this summer. In International Finance and Derivative Markets classes, I was totally obsessed by the dancing figures and logical charts in the financial world. At the same time, the crash of the Chinese Stock Market provoked controversial discussions in my class amongst students and professors from different countries and with diversified backgrounds, especially when talking about the relationships between financial products (for example, Credit Default Swap) and some well-known financial crises, my classmates came up with a deluge of ideas. This experience further confirmed that I had a deep interest and enthusiasm in finance. I was eager to learn about what happens in the background of these activities, hoping to improve my skill set to provide professional analys is and advice to the general public. Hong Kong is a vibrant city and is rated the third in the Global Financial Centers Index in 2014. The HKU MFIN programme is a well-designed finance programme and the four basic courses of this programme based on CFA curriculum equip students with both quantitative and qualitative skills. One stream of the Master of Finance Programme, Corporate Finance, appeals to me most as it complements my career goal to work as an Investment Banker after graduation. ToShow MoreRelatedA report on the hedging strategy of CITIC Pacific Limited1729 Words   |  7 PagesIntroductionThis report is to check the hedging strategy that was used and lead to the huge loss of CITIC Pacific Limited and point out the importance of managing foreign exchange exposure through select appropriate hedging strategies. 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The Story of Christianity by Justo Gonzalez - 925 Words

The Story of Christianity is a book written by Justo Gonzalez; a native of Cuba. Gonzalez serves on the faculty of the Interdenominational Theological Center which is located in Atlanta Georgia. He attended Yale University, where he received his M.A. and Ph.D. in historical theology; in fact Dr. Gonzalez is the youngest person at Yale to be awarded a Ph.D. He is also one of the first generation Latino theologians and instead of growing up Catholic, comes from a protestant background. In addition to writing many other books, Gonzalez is also Cokesbury’s publishing chief narrator of the Christian Believer study video lessons course and the recipient of the Ecumenism Award from the Theological Consortium in Washington, which he received as a†¦show more content†¦9). He then moves to discussing theological issues and the developments involving various traditions within the church. Critical Interaction Gonzalez’ book manages to convince the reader of the topics discussed and also encourages them to go further in depth of the topics for a better understanding. The fact that the book begins by informing the reader about the existence of a power that influences their future, the author is able to capture their attention. Though, it may seem as if Gonzalez tries to scare the audience by stating that an individual’s past and vision interferes with their personal interpretation, however, the truth is that all of the statements in the book are actually meaningful and help to build the main theme. To capture the reader’s attention and improve their understanding of the book, the author provides a detailed analysis and description of what a Christian needs to understand regarding faith and factors that influence it. By the end of the initial section or at least the detailed introduction, almost any persons that reads Gonzalez work is confident that the book will provide a wide range of Christian related topics that influence our future. This will also entail informing the Christians who are the main audience that the author aims to reach on the importance of faith as a Christian. TheShow MoreRelatedChurch History Paper I1551 Words   |  7 Pagesof sacred literature. Their name is derived from a Greek word meaning â€Å"knowledge†, and believed that the followers of Gnosticism possessed a special and mystical knowledge that would ultimately be the key to salvation.5 Gnostics would often use Christianity as a stepping stone to further their platform that the earth is full of materialism, is intrinsically evil, and is an obstacle to the salvation of the spirit. 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Gonzalez, â€Å"William Seymour was a former slave who was influenced by a Pentecostal preacher.† Upon witnessing, the manifestation of the gifts of the Spirit (i.e., speaking in tongues) Pastor Seymour Azusa Street Mission of Los Angeles was started. Read MoreChristianity : The Early Church And The Dawn Of The Reformation1203 Words   |  5 Pages Since its inception, various leaders have contributed to the overall development of the Christian Church, thereby effecting change and defining the trajectory of the Church as it stands today. In The Story of Christianity: The Early Church to th e Dawn of the Reformation, Justo Gonzà ¡lez points to two apostles—Peter and Paul, or Saul—as exemplars of such leadership, and the evidence suggests that both of these men had a considerable influence on the evolution of the Church. Concerning credentialsRead MorePaper 2 - the Rise of Fundamentalism1726 Words   |  7 Pagesintellectual crisis in the educated Christian community. The claims of Charles Darwin, that were in direct conflict with the statements of Scripture concerning the origin of life, created a damaging confusion that shook the very foundation of biblical Christianity, resulting in major spits within the Christian Church. Intellectual Christians became embroiled in heated debates. Particularly difficult was when Protestant leaders began to split on the proper Christian understanding of Charles Darwin’sRead MoreThe Origins And Central Beliefs Of Islam1735 Words   |  7 PagesThree Theologies for Thee The origins and central beliefs of Islam, Buddhism, and Christianity should be common knowledge to understand our world today and its history. Islam is an Abrahamic monotheistic religion that professes that there is only one god. Muhammad is the last messenger of the god Allah. It’s the world’s fastest growing religion and the second largest in the world. Muslims make up 23% of the world’s population. 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These three factors directly led the church to a position of power in Western Europe and, by relation, the papacy came to be the most powerful position in the region. The first factor that led to the papacy’s increase in authority is the spread of Christianity throughout the region. Coinciding with the collapseRead MoreEssay on What is the Christians Relationship to the Old Testament887 Words   |  4 Pagesimportance the Old Testament applies to our Christian walk. Bibliography Aldrich, Roy L. â€Å"Causes for Confusion of Law and Grace Confusion of Law and Grace.† Bibliotheca Sacra 463, no. Jul (1959): 222–229. Gonzalez, Justo L. The Story of Christianity, Volume I: The Early Church to the Dawn of the Reformation. Second Edi. New York, NY: HarperCollins, 2010. Greidanus, Sidney. â€Å"Preaching Christ from the Old Testament.† Bibliotheca Sacra 641, no. Jan (2004): 4–13. 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Insider trading about Martha Stewart Free Essays

When she was young, Martha committed her attempts to school assignments, obtaining report books full of best marks. She gained a scholarship to Barnard College, where she employed as a model and wedded with a law scholar, and changing her name becomes Martha Stewart. She discontinue her career as model when she was pregnant. We will write a custom essay sample on Insider trading about Martha Stewart or any similar topic only for you Order Now Then she worked as a broker for few years. She was pretty good in doing the job, so she would have recognized about insider trading laws (â€Å"Martha Stewart, broker indicted†, 2003). When she was a college student, Stewart involved in business with her friend. Stewart began a catering business. Her catering business became productive and successful. Stewart started a retail store and sold her home equipments. She co-wrote a best-seller book, entertaining peoples, with long-period fashion ace Elizabeth Hawes. She began cropping up on Television talk shows with confidential information for troubled housewives. She was also having crucial problem with her husband. After Stewarts divorced, her husband married the worker. In the meantime, Martha Stewart’s business remained successful (â€Å"Martha Stewart, broker indicted†, 2003). Stewart launched her magazine, Martha Stewart Living, in 1991. It became an achievement. Two years later, she began her own TV show, Martha Stewart Living. Initially, the insiders were unsure it would run well, but surely it was become tremendously rewarding TV show. Stewart generated a lot of money increasingly at that period (â€Å"Martha Stewart, broker indicted†, 2003). Insider Trading in case of Martha Stewart The Securities and Exchange Commission, in 2002, informed that Martha Stewart was investigated for insider trading case. In December 2001, she had sold 3,928 shares of ImClone Systems merely ahead the Food ; Drug Administration informed that it was entrancing ImClone’s utilization to sell a modern supposed wonder medicine. It seemed like standard insider trading, and it believably was (â€Å"Stephen Moore on Martha Stewart Insider Trading†, 2004). However, inquisitively the federal officials never testified this in courtyard, or even attempted to establish it. Alternatively, they appointed Stewart with four law-breaking, such as confederacy, construction of natural virtue, and two numbers of creating incorrect statements to officials. A jury said that she is blameworthy, and she was decided to be prisoned for five months. They thought that it is a law-breaking to telling the falsity to a fed. The speech communication does not have to be recorded, and witnesses are elective (â€Å"Stephen Moore on Martha Stewart Insider Trading†, 2004). Martha Stewart has been in the news program and media for some months because the U.S. Securities and Exchange Commission considers that she was confirmed by Sam Waksal that his company ImClone’s cancer medicine had been declined by the Food and Drug Administration earlier than this report was published (Schroeder, J., 2004). This state of affairs was a great stroke to his company and the monetary value of its stock descended spectacularly. Nevertheless, Martha Stewart was not monetary injured because she had her stock broker sell her 4000 shares earlier than this information was published. If it is accurate, and it should be lined it has not been evidenced yet, and so she is chargeable of insider trading. The Stewart beliefs should make a resentful after-sensation in conservatives’ openings for other causes. Stewart was a unfortunate person of socio-economic class conflict that has filtered down from the unintelligent (Schroeder, J., 2004). One of the panelists remarked joyously that this final judgment was warrantied, because it would bring a subject matter to the â€Å"valuable and strong†, which they cannot escape with such maltreatments. The print media also pleasured in performing the â€Å"socio-economic class conflict   correspondence† by spiting Martha Stewart for such wrongdoings as dressing high-priced jewelry at the time of the legal proceeding (â€Å"Stephen Moore on Martha Stewart ; Insider Trading†, 2004). Stewart now confronts possibly two years in correctional institution and the termination of as a minimum one-half of her financial condition, all because she handled to preserve herself $50,000 selling ImClone stock at the time of she perceived that one of the medicines the companies had been expanding had unsuccessful to acquire FDA acceptance (â€Å"Martha Stewart Stock Scandal†, 2003). In conclusion, Martha Stewart has been one of the great and victorious entrepreneurs of this contemporaries era. She produced hundreds of millions of dollars of innovative economic condition and nearly an innovative business enterprise that was effectively by herself. She made many occupations and was a booming enterpriser who materialized to produce much money. The origin my edginess is that a number peoples in our social group praise her ruination incisively because of her tremendous attainment. However, attainment is a moral excellence in United States, and while the people begin handling it as frailty, they minimize their competitive arrangement. And so they have an untold greater difficulty in their social group than whether people are exchanging on active stock confidential information among the period of time. Bibliography Martha Stewart, broker indicted. 2003. [Online]Available at: http://money.cnn.com/2003/06/04/news/martha_indict?cnn=yes Martha Stewart settles SEC’s insider trading case. 2004. [Online]Available at: http://redorbit.com/news/general/605372/†¦/index.html Schroeder, J. 2004. SSRN-Envy, Jealousy and Insider Trading: The Case of Martha Stewart. [Online]Available at: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=419580 SEC Charges Martha Stewart, Broker Peter Bacanovic with Illegal Inside. 2003. [Online]Available at: http://www.sec.gov/news/press/2003-69.htm Stephen Moore on Martha Stewart Insider Trading. 2004. [Online]Available at: http://www.nationalreview.com/moore/moore200403090901.asp How to cite Insider trading about Martha Stewart, Essay examples

Analyzing Forces on Amusement Park †Free Samples to Students

Question: Discuss about the Analyzing Forces on Amusement Park. Answer: Introduction: The Amusement Parks offers leisure facilities like shows, water rides, themed exhibits, mechanical rides, refreshment stands along with other attractions. They represent a major portion of the business in the United States and helps in generation of revenue of around $15.4 dollars. However, the Amusement Park Industry in recent times faced decline in revenue and attendance in the period of economic recession (McC1ung, 2012). This industry also heavily relies on declining demographic. The essay thus focuses on corporate strategy, business strategy and operational tactical strategy of Six Flags that is a major operator of theme park. There is also a SWOT analysis done on the Six Flags Entertainment Corporation. The essay also provides an example of Ferrari World Abu Dhabi that is an amusement park located on Yas Island in Abu Dhabi, United Arab Emirates The entertainment industry is gradually gaining a prominence and thereby investments in entertainment projects have been undertaken. Ferrari World in Abu Dhabi is one such amusement park built for the purpose of entertainment. The emergence of Six Flags has also been reason for a similar purpose. Six Flags also known as an amusement park corporation is a part of the entertainment industry and takes up measures for ensuring maximum entertainment to the visitors. The company however maintains thrill parks, water parks, family entertainment centre and theme parks for the purpose of entertaining maximum number of people. Six Flags also known as Six Flags Entertainment Corporation is responsible for the operation of major theme park. In addition, the organization also takes initiative in operating water and safari parks. The organization thus maintains six major regional parks around United States and one park in Canada and Mexico respectively (Sixflags.com, 2017). This is quite similar to Ferrari World in Abu Dhabi, an amusement part in the United Arab Emirates. The parks offered by Six Flags are a combination of state of the art children ride, thrill ride, concessions and choreographed shows. The company has recently emerged from the state if bankruptcy through implementation of new management followed by a retrenchment strategy. The mission statement of the company represents the reason for its existence. The mission of the company thus focuses on surrounding the finest ride of the world with entertainment from field of theatre, sports, music, television and film (About Six Flags Over Texas | Six Flags Over Texas, 2017). Thus, it is an operator of amusement park whose focus is primarily on thrilling and new rides mostly surrounded by characters, activities and shows. The company has adopted various short term and long-term objectives that it plans to accomplish over the coming two years. The short term goals include of Six Flag included development of the sports bars, opening of cafes, ensuring new attractions at every park. Six Flags aims to open bars not only equipped with drinks and food but also make twenty-two flat screen television available for playing a variety of sports around the world (Six Flags' New CEO Outlines Strategy, 2017). The organization also undertakes opening of cafes that contained healthier options. To be in a position like to Ferrari World Abu Dhabi, Six Flags have undertaken major renovations and have made certain expansions for enhancing its portfolio. The long-term goals of the company are also worth a mention. The company has applied for a licensing deal with Meraas Leisure and Entertainment of Emirates for creation of a park in Dubai that would carry the name of Six Flag. The company also went into agreement with Riv erside Investment Group that will enable the trademark of the company licensed in six of the parks in China slated for opening. Business Strategy Formulation Six Flags in order to move forward with its mission focuses in four major areas (Marketrealist.com. 2017). This includes, undertaking investment in the process of innovation, ensuring transition to a brand that is regional and change in the pricing of tickets. Six flag have its operations in markets that are geographically diverse. Thus, to ensure flexibility for responding to local conditions, the park considered as a separate entity controlled by a general manager. A locally appointed management team consists of senior personnel responsible for maintenance and operations, human resource, marketing and promotion, finance and merchandizing. The management team of the individual park also takes up the task of ticket sales, community relations, local advertising and training and hiring of personnel. The general manager of each park reports to the regional executive vice president of the company who then directly reports to the CEO of the company. The company also has an Executive Vice President who holds the responsibility of in-park and retail spending in all the parks. However, the Six Flag parks remain open daily including memorial as well as Labor Day. The parks also remain in operation not only during weekends but also during peak seaso n while keeping pace with themed events. Six Flag faces limited direct competition that proves to be beneficial for the park. Higher capital investment, longer developed lead timing and the restrictions of the zone gave the degree of protection against the newly emerged competitive theme park. The management however estimates the cost to be around $200 million with a minimum period of two years for constructing a new regional theme park similar to Six Flags. This business strategy adopted by the company has not only helped it in regaining its position but also ensure having a competitive advantage. However, for ensuring successful implementation of business strategy there should be an abundance cash flow and access to finance otherwise it will not be possible for Six Flags to undertake necessary expansion by implementing high tech attractions for quenching the visitors craving. Six Flags must ensure that the rides of the parks develop the concept of intellectual property or IP which is able to touch the riders not only at physical level but also at the emotional level. Attractions based on IP are part of ever flowing cycle. The success of the business strategy of Six Flag also depends on the help it receives from its international partners in strengthening its bottom line which implies that the theme park does not invest money on exchange of the any licensing deal with a local developer. The local develop on the other hand operates and builds a theme park based on the specifications put forward by the company representing theme park by paying a licensing fee that might be a fla t fee or a revenue percentage or both. These deals not only ensure a risk free cash flow to Six Flags but also enable the company to expand its brand to the newer markets. There is no point closing the parks for several months during certain periods. Six Flags as a part of its business strategy thus ensures that the theme parks have locations where the mild weather allows operations round the world. However, in this regard the company can ensure building facilities that are weather proof and which have the capability of staying open in conditions which are less ideal. Moreover, to implement a business strategy successfully and generate huge revenue the theme park must compete as a vacation destination with facilities of transport, hotels, dining facilities, entertainment and shopping. Thus, the more facilities a theme park is able to provide in addition to the quality time at the park for meeting the needs of the visitors, the more money Six Flags will make. However, parks that are unable to offer such amenities losses the money to other businesses. This leads to lesser cash flow for company operating the theme park for engaging in activities related to capital expansion. Thus, successful implementation of business strategy ensures necessary undertaking of certain initiatives by Six Flags. Research and Development Strategy The focus on innovation investment is the research and development strategy. According to this strategy, since it emergence from bankruptcy, the company has heavily made investments in the development of new products and rides. According to specific figures, the company devoted 6 percent of its capital to modernization (Blake Jones, 2017). These figures represented about 9 percent of its revenue. The company undertook sixteen major innovations added to eighteen parks of Six Flag. The innovations of the company however categorized into innovative show technologies, world record-breaking rides, and historic theme park transformations. The expenses of Six Flags have dropped to 61% after its emergence from bankruptcy. The actual figures of the drop in expenses were around $81,628,000 from $84, 219,000 within a gap of a year from 2013 to 2014. Similar to other amusement parks like Ferrari World in Abu Dhabi, Six Flags have also initiated fixed set of expenses (Bandopadhyaya, Callahan, Shin, 2012). The company has also saved considerably on the variable cost for products sold outside tickets that includes souvenirs, drink and food. The expenses on these products reduced to $ 1.7 million within a years gap that is between the early parts of 2013 to 2014. Six Flag focused on transitioning from a national brand to regional brand. Most of visitors of Six Flag parks originate within a range of 150 miles. Therefore, the company implemented an operations strategy that helped in targeting the local guests to the local parks (Moore, 2016). This approach was different from the approach initially adopted by the company prior to its bankruptcy. The replacement marketing campaign of Six Flags inspired the regional and local residents to pay a visit to the park by promoting through local television, cinema, radio and digital media. Six Flags emphasized on social media campaigns through first person video posts. There has also been development of the local twitter and face book pages. There were also new contest and competitions in the park. The shift in marketing has therefore coincided with local marketing acquisition and social media platform for promotion of the park. To capture market position similar to Ferrari World, Six Flags plans to provide massive discounts on the admission fees. Coupons often found on the sides of cola cans that show directly in the kiosks of the park that helps them in getting major discounts (Bandopadhyaya, Callahan, Shin, 2012). The recent investor report of the company has highlighted that the local promotional coupons that had offerings on buying one and getting one free reduced. This had led to an increase in admissions per capita. The company also pushed the seasonal passes with the prediction that it will not only help in the generation of more revenue annually but will also increase the flow of cash compared to the number of visitors on a single day, help in building recurring revenue and help in utilizing excess capacity even during the periods of off-peak. Thus, incentives on the seasonal passes have resulted in increasing the season pass proliferation by 18%. The Board of Directors at Six Flag consists of seven members. Of them, Jim Reid Anderson and Usman Nabi are employees at Six Flags while the rest of the directors ensure board experience related to investment consulting, foodservice, entertainment, private equity, casinos and tobacco industry (Levitt, 2014). Executive Leadership Leadership also represents corporate governance. At Six Flags, leadership represents the various posts held by the different leaders. Lance Balk is a member of the general counsel whereas Marshall Barber is the chief financial officer (Investors.sixflags.com, 2017). Kathy Aslin is the senior vice president human resource whereas Danielle Bernthal holds the position of senior vice president, assistant general counsel and corporate strategist. Tom Iven and David McKillips hold the post of senior vice president along with looking after the United States park operations and in park service respectively. However, the international park operations looked upon by John Odum while Brett Petit looks after the sales and marketing. Stephen R. Purtell holds the position of investor relation and treasurer while Leonard Russ is responsible for strategic planning and analysis (Investors.sixflags.com, 2017). Operational tactical planning refers to the process of creation of linkage between strategic objective and goals to the tactical goals and objectives (Vieyra Vieyra, 2014). The strategy is undertaken by a company for describing success, success conditions and helps in explaining what portion of strategic plan needs to be put to operation during given period of operation. The Six Flag introduced the concept of Halloween Town for which there has been substantial change undertaken. This strategy was a huge success with over 9600 attendants. Six flag thus ensured the following steps to make the event a successful one: The new concept introduced especially targeted the families as they have tendency to spend 25% more on food and entertainment. Instead of concentrating on the tallest, scariest and the fastest rides the company now focused more on entertainment factors that are family friendly and includes mainly water rides and costumed characters. In addition, the company also focused on the play area for the toddlers. Introduction of Pocket Friendly Entertainment: Six flags tried to give its audience a mini Disney experience through the new concept of Halloween Town and a price much cheaper compared to the other Halloween attractions. Six Flags discarded the concept of Mr. Six and he is not to be found in any of the advertisements related to the Halloween town. The company also tried to introduce the concept of Dont burn mom. Through this strategy, the company focuses on introduction of not only family friendly ride but also street entertainment. The company also introduced more tweety birds thereby enabling children to take picture with them. This strategy enabled the company to earn accolades from most of the sectors. This tactical strategy has helped the company to revive its position which was to some extent lost due to bankruptcy. The retrenchment strategy adopted by Six Flag involved preparing the amusement parks for getting a thematic makeover (Investors.sixflags.com, 2017). Six Flags aims at an extensive process of changing the names of the parks and at the same time ensure a makeover that is thematic after its emergence from bankruptcy. As a part of the turnaround plan, the chief executive of Six Flags adopted objectives for increasing the corporate sponsorships, improving customer services and make the amusement park more appealing for the families (Macarthur, 2017). Thus, to bounce back and be in a position similar to Ferrari World, the focus was on turning Six Flags in to a business that focused on brining more people and getting them spend some quality time at the park. Moreover, the plans were on for setting up the marketing of parks. The theme park industry has a capital-intensive nature therefore companies responsible for aggressively financing growth with debt will necessarily possess a higher ratio to debt to equity. During the year, 2014, the debt to equity ratio was 4.0. This reflected that the company is financing the operations quite aggressively with the debt capital (marketrealist.com, 2015). However, the debt ratio for a capital-intensive industry standing at two is quite normal. Situation Analysis SWOT analysis The determination of situation analysis of Six Flag is through identification of strengths, weakness opportunities and threats. Similar to the Ferrari World, the strength of Six Flag lay in: The parks placement The introduction of innovative rides Generation of the theme aspect along with maintenance of rides with higher technology (Levitt, 2014). Cost advantage Leverage of assets Effectiveness in communication Presence of strong management team Presence of brand equity that is Strong Presence of a strong financial position Ensures reputation Management The weakness factors represents: The parks dependency on good weather Existence of seasonality in various parks Ensuring gauging of price. The theme parks lacked appeal towards the older generation Indulged in a process where hiring of employees took place in every season. Presence of a competitive market Opportunities of Six Flags represent: Entrance into the newer growing markets Enhanced growth on the internet and mobile media. The increased presence in the global markets The companys presence in the growing economy Threats to these theme parks represent: Race amongst rival operators. Government restrictions and policies that pose hindrance in operation of the park. Threat in the labor market due to the seasonal employees. Increase in the cost of the labor Presence of external business risk The industry analysis is done with the help of Porter which portrays the key pressures that a particular firm faces in the industry where there is existence of competitive advantage. The industry analysis done based on various factors that includes, bargaining power of suppliers, the threats faced from the new entrants, threat of the substitutes, bargaining power of the buyers and industry rivalry (Lillestol, Timothy, Goodman, 2015). Thus, the bargaining power of suppliers is quite high in case of Six Flags. However, Six Flags faces lower threat from the new entrants. As far as substitutes are concerned, it is quite high although the buyers possess medium bargaining powers. Further, Six Flags also faces higher industry rivalry. The organizational analysis is the PEST analysis that puts forward a framework for better understanding of the macroeconomic industry of the organization that is part of the amusement park industry. These however include political, economic, social and technological aspects. The political aspect implies that the regulation act of the government has negative influence on the net profits of the theme parks. The consideration of the economic factors of the amusement park industry shows a growth in revenue between 2.2 to 5.3 percent. The social factors represent the demographics on which a theme park is dependent (Strelets, 2012). This demographic represented by teenagers in the age group of ten to nineteen. Thus, any change in the demographics will directly affect the attendance in the park. However, as far as technology is concerned amusement parks focuses on utilization of technology based on three areas that are cost cutting, seasonal updates and overall guests experience (Khler, 201 3). Conclusion The essay ends with a note that Six Flags is the largest operator of theme park with a mission that aims at providing unique experience to its customers. After its emergence from bankruptcy, the company has not only embraced regional strategy but has also opted for new innovative rides. 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